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Marketing in 2021

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Marketing is changing, keep up with the times or fall behind

Marketing campaigns can help you to tell the world about the products or services that you offer from your business. Just like everything else in the world, marketing is changing as well. If you are following a marketing strategy that was designed a few years ago, you need to understand the reality that it is no longer effective.

Why should you follow trends in marketing?

We often see how some of the business owners stick to marketing strategies that were designed years ago. If you are one of them, you need to know that your competitors are embracing change and moving ahead with the latest trends in marketing. As a result, your competitors will be able to get the most out of their marketing campaigns and you will fall behind. To make sure it doesn’t happen to you, you will need to understand how to follow the trends in marketing.

Top trends in marketing for businesses to follow

Here are some of the most prominent trends in marketing that you can see as of now. You should revamp your marketing strategy based on these trends. Then you can easily keep up with the times and take your business to greater heights.

–            Programmatic advertising

It is possible for us to see the applications of Artificial Intelligence all around us. It has crept into marketing as well. Programmatic marketing is a perfect example to prove the above-mentioned fact.

Programmatic marketing is where you will be using AI to automate the process of marketing ads. This will assist you to target specific audiences with your advertisements. Moreover, you can experience the benefits that come along with real-time bidding as well. Automation can help you to overcome numerous inefficiencies associated with the process. For example, you can get a fast and more efficient experience with marketing. This would reduce the cost of customer acquisition while increasing conversions.

–            Personalization of advertisements

If you want your advertisements to stand out, you will need to think about adding personalization into them. According to recent studies, it has been identified that most people are annoyed with generic mass scale advertising campaigns. Instead, they prefer if the businesses can deliver personalized experiences to them with the advertisements. Such advertisements are more appealing to customers. Hence, you will need to pay special attention to personalizing your advertisements.

You can segment your audience into different categories and create advertisements separately while addressing the needs of each segment. This will help you to make your marketing campaigns more effective. If you don’t have a clear understanding of how to create such segmented advertisements, you can think about contacting an expert like www.appgalaxy.com.au they are available to help guide you.

 

–            Using social media stories for marketing

Social media marketing has been there for quite some time. The way how people market their businesses with social media has changed along with time. The latest trend in social media marketing is where people use social media stories or story telling in the form of text or videos for their marketing campaigns.

The concept of social media stories was initially introduced by Snapchat. However, Facebook and Instagram started using the concept. As of now, YouTube and LinkedIn have also introduced this feature into their platforms.

Stories have a lifetime of up to 24 hours depending on the social media platform and they disappear after that. This is a great opportunity that marketers can use. That’s because marketers will be able to use social media stories and ensure FOMO – “Fear of Missing Out”

You just need to come up with compelling content on your social media stories, while keeping FOMO as the base. Then you can easily improve your brand awareness while engaging with your followers consistently. This is a cost-effective method of marketing. On top of that, you will get the opportunity to increase traffic to the website with ease. One of the best things about social media stories is that it is a proven method to reach out to young audiences. 

There are some effective methods available for you to follow and get the most out of social media stories. For example, you can use polls within the stories. You will also be able to add location tags, brand mentions, and call to action within the stories. No matter what, they can deliver amazing returns to your social media marketing campaigns.

–            Video marketing

Video marketing has remained popular throughout the past few years. We can expect it to play a significant role in the upcoming years as well. In fact, video marketing will remain one of the most effective marketing methods for the next 5 to 10 years.

According to statistical information, it has been proven that around 70% of the consumers have shared a video uploaded by a brand on social media or any other place on the internet. On the other hand, 72% of the businesses claim that using videos in the marketing campaigns helped them to increase their conversion rates. Regardless of the industry, your business belongs to, you can use video marketing and receive the amazing returns offered along with it.

The effectiveness of videos you use for video marketing plays a major role in the success of your overall marketing efforts. Hence, it is better if you can get these video advertisements created by an expert in this field. www.appgalaxy.com.au This will contribute a lot towards the credibility of your brand as well.

Even if you just upload a video to your website, you will be able to drive more organic traffic into it through search engines. That’s because people in today’s world tend to consider video content more compelling. Due to the same reason, search engines such as Google tend to give more priority to the websites that have videos.

Video marketing is not all about YouTube. You will have numerous other opportunities to use videos for marketing purposes. For example, you can upload the video with captions on Facebook. You can also get the video transcribed and publish that in your own blog. Along with the transcription, you can embed the YouTube video. This can deliver better rankings to you. You can even take out only the video and use it as podcasts.

–            Influencer marketing

Another trend in marketing that you can’t ignore is influencer marketing. Influencer marketing is kind of similar to word-of-mouth marketing. However, you will be seeking the assistance of influencers to get assistance with your marketing initiatives. These influencers can be YouTube personalities, social media icons, or even well-known celebrities. AppGalaxy network can help you find the right influencer for your brand.

According to expert marketers, influencer marketing is in a position to deliver better returns when compared to traditional corporate marketing. That’s because most of the consumers of your product or service tend to trust what influencers say about your brand. Therefore, you will need to look for an influencer who can create a positive impact on your brand and then go ahead with influencer marketing. We can also see how lots of people tend to purchase products based on the recommendations provided to them by the influencers as well.

–            Omnichannel marketing

Omnichannel marketing was quite popular in 2020 and we can expect it to reach greater heights in 2021 and beyond. Therefore, you should think about including omnichannel marketing into your marketing mix as well.

Omnichannel marketing is all about marketing your business through multiple platforms. These platforms can be emails, mobile apps, social media networks, and even blogs. By using omnichannel marketing, you will be able to get in touch with your potential customers through multiple touchpoints. If you can do this in the right way, you will be able to deliver a better user experience. Moreover, omnichannel marketing can help you to take a cohesive brand message out. This would get people to take action accordingly.

If you want to keep your business ahead of the competition, you should be delivering a consistent, seamless, and prominent message throughout different channels. You should properly link all these channels together so that you can get the most out of your marketing campaigns.

The effectiveness of omnichannel marketing is proven through statistical information as well. For example, the engagement rate you can get with single-channel marketing is only around 5%. However, you will be able to boost your engagement rate up to 20% with omnichannel marketing. On the other hand, omnichannel marketing can help you to boost your purchase frequency by 250% as well.

Final words

As you can see, most of these marketing strategies were not mainstream a few years ago. All these marketing strategies gained attention during the past couple of years. That’s a clear example available to show how marketing is changing. It is up to you to adapt accordingly and introduce these marketing strategies into your marketing mix. Then you will be able to end up getting the most out of your marketing campaigns.

If you need assistance with creating content for these marketing methods, you can always count on the experts like appgalaxy.com.au We will be able to help you to get the best quality content and complement your up-to-date marketing strategy. This article was written by one of our stars from the AppGalaxy Network.

What is Lorem Ipsum?

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.